Context:

Mitsubishi, a well-established brand known for its unparalleled quality in the market, found a challenge in this strength: the need to increase the consumption of after-sales products and services.

Solution:

As quality at Mitsubishi comes from the inside out, we created a campaign that featured the world's most resistant element, the diamond, which, when polished, increases its value even further.

Profissionais Diamante was a sales incentive with an online training and qualification platform. The campaign was structured in a gamified way, with training carried out through videos and quizzes. Participants monitored their performance in real time.

The main goals were to increase sales of oils and fluids, accessories, original parts, decks and MIT4 fans. The proposed prizes were weekly, monthly and annual.

With each correct answer in the weekly quiz, participants accumulated diamonds, an exclusive currency to redeem prizes in the online store with more than 145 thousand products.

Participants in the best dealership of the month won experiences to share, such as barbecues, paintball, happy hours, among others.

Finally, the best of the year won a trip to Atacama, in Chile, including an expedition, a Mitsubishi 4x4 experience and a recognition dinner with the commercial director.