Del Valle Harvest of Champions
Del Valle's Harvest of Champions empowered, engaged, and rewarded salespeople to boost sales and increase the brand's market presence. More than 4,500 participants participated and earned 800,000 points.
Solutions:
Data, strategy, creation, performance, platform
Context:
Expand Del Valle's leadership in the juice market. Also, motivate, train, engage, and recognize the company's entire sales force.
Solution:
Just as a well-crafted juice begins with choosing the best ingredients, our campaign was carefully planned to bring out the best in each vendor.
The "Harvest of Champions" brought Del Valle's sales force a mix of stimuli as varied and vibrant as the flavors of the brand's juices.
The strategy combined training, engagement, and recognition. We created a platform that became the fertile ground where salespeople's skills flourished.
Through dynamic videos and comprehensive training materials, along with interactive quizzes, rankings, and an online store with a vast and attractive catalog, we ensured that each goal achieved was like picking a ripe fruit: full of rewards.
Sales targets that were met and training completed were converted into points — ready to be "beaten" and converted into juicy prizes!
The result? A bountiful harvest of success stories, a veritable blend of achievements and surpassed goals, with thousands of people engaged and eager to reap the rewards of this delightful journey.