Ultragaz UltraTOP
To explore the potential of Ultragaz resellers and ensure the brand’s competitiveness throughout Brazil, we developed the UltraTOP Club. With this incentive campaign, we increased engagement and ensured that Ultragaz’s standard of excellence was maintained throughout the country.
Solutions:
Data, strategy, creation, performance, platform
Context:
Promote the engagement and training of Ultragaz resellers, in addition to strengthening competitiveness in their regions of operation.
Solution:
We developed the UltraTOP Club to explore the potential of Ultragaz resellers and strengthen the brand's competitiveness at a national level.
Focused on professionals who work at Ultragaz outsourced resellers throughout Brazil, this incentive and relationship campaign stands out for its dynamics and interactivity.
Through an intuitive and modern platform, the UltraTOP program allowed participants to watch short training videos, answer quizzes and even refer new colleagues to participate.
As they accumulated points, resellers had the opportunity to redeem prizes, remaining engaged and aligned with the brand's standards of excellence throughout the country.
Results
More than 5 thousand participants