Context:

Strengthen recognition of the new Fanta packaging at points of sale.

Solution:

Our initial macabre strategy was to publicize the new Fanta Halloween packaging and encourage creative actions from sellers.
We then created an incentive campaign with the most terrifying thing at the moment, TikTok dances! (Imagine a sinister laugh).

Our project featured scary scripts, horrifying plays, monstrous texts and fantastic videos. We also held a live event on Halloween, where participants interacted and won prizes in contests.

We created four macabre choreographies exclusively for the campaign.