Context:

Lack of motivation among participants, it was necessary to encourage and engage them to achieve better results.

Solution:

Through a football theme, it was possible to inspire high levels of goal achievement, all with simple mechanics.

1 point = 1 real.

We also had a very special ambassador: TV comedian Rudy Landucci. He engaged the audience on social media and on the show's platform in a strategic and relaxed way. The sell-out analysis was done daily, and this gave a lot of credibility and transparency to the results.