Greek Vigor
We positioned Vigor Grego as an indulgent product and positioned it prominently at points of sale.
Solutions:
Data, strategy, creation, performance, platform
Context:
Position Vigor as an indulgent product and position it prominently at points of sale.
Solution:
The mechanics were easy to understand: By purchasing four products from the Grego line, consumers were entered into a draw for thousands of instant prizes, plus R$3,000 every day. To participate, simply register on the promotion website and enter the receipt using a QR code.
"The promotion's success was due to reinforced communication at the point of sale and complete alignment with our sales team, which successfully negotiated supply increases for key customers. This effort was combined with the brand's strength in the category and the attractiveness created by the awards dynamic," highlights Rafaela Biamante, executive trade manager at Vigor.