Coca-Cola Sugar Free
Digi created an incentive program that was one of the highlights of the launch actions that Coca-Cola carried out for this product in Brazil.
Solutions:
Data, strategy, creation, performance, platform
Context:
New positioning for Coca-Cola without sugar.
Solution:
With the aim of positioning the newly arrived Coca-Cola Zero Sugar in the Brazilian market, Digi created an incentive program that was one of the highlights of the launch actions that Coca-Cola carried out for this product in Brazil.
The campaign's target audience was the sales and merchandising teams of the brand's national bottlers.
Sales and performance generated points that could be exchanged for benefits or redemptions in the Reconhece.vc catalog, which has more than 1 million product options.